More than half of employers are struggling to find the right workforce for their employees.
The problem, says Jeff Rau, a founder of The Clicker Training Institute, is that people with a natural flair for clicker games tend to have an innate need for learning, and as a result, they’re likely to focus their learning on the clicker.
“There are all sorts of reasons people might want to learn clicker,” he says.
“It could be the kids are looking for something to learn.
They might be working in a company where they’re going to be working on a lot of projects.”
But clicking the wrong buttons on the wrong devices can have serious consequences.
“It’s the equivalent of a broken collarbone,” he adds.
“If you break your collarbone in a restaurant, there’s a pretty good chance it will go back into your body.”
In his experience, more than half the companies he works with have found that employees with an innate passion for clickers are more likely to be motivated to learn the technology.
“When I started, it was kind of like a weird, quirky niche thing,” Rau says.
“If you’re talking about the biggest companies in the world, it’s a very narrow industry.
But you could be talking to people who have a passion for clicking.”
For Rau and his colleagues, clicker learning has become an essential part of the company culture.
“Companies have to be able to recruit from across the board, and there’s no question that clicker is the most important skill for anyone in a computer or phone game company,” he explains.
“There’s no other skill that’s so important.
It’s not just for the top managers.
It should be all the employees.””
When you get the right people in the right places, you can make a big difference in a very short period of time.”
Rau and other clicker trainers say that, even though there’s been a surge in interest, there aren’t enough trainers in the workforce to support the rapid growth in the market.
The shortage of qualified trainers has led to some companies turning to individuals who have already been trained in clicker and other learning technologies.
“In the past, the majority of trainers have been people who are highly motivated, and are going to give the best feedback,” says Chris McEvoy, chief operating officer at Click2Play, which provides training to businesses including Disney, PepsiCo and Amazon.
“But what we’ve seen in the past few years is that companies are looking to bring in more trainers who are less focused on teaching and more focused on training.”
McEvoy says the demand for trainers has also created a market for the “clicker master” who can provide the kind of feedback that can help companies quickly identify problems and fix them.
“I think it’s because of the way clickers work,” he points out.
“People are constantly trying to make their own clickers.
You need to be really comfortable working with them.”
McAvoy says that companies that have taken the lead in bringing in trainers include Disney, Microsoft, Amazon, Twitter and Facebook.
“People don’t realize that it’s an entire field of expertise that has been created to train people for click, and we’re seeing that growth across the globe,” he continues.
“That’s really exciting.”
The rise of clickersThe world of clicker-based learning is booming, with more than 2 billion people using it every day.
But the number of trained professionals in this industry is small.
“The biggest concern is that we’re still not really doing enough training for the industry, because it’s such a fast-growing industry,” McEvay says.
But McAvoy believes there’s potential for change.
“One of the big issues that people have is that if you train people to be good at something, it can become a huge challenge for them to actually learn the skill,” he reveals.
“And it’s not that you have to get it right every time.
It can be an enormous challenge for people to actually develop the skill.”
Mcavoy says it can take years to train someone to use a clicker, and that this can be a major obstacle for businesses.
“Even if you teach them to click, that doesn’t mean you’re going go out and get them a click.
You can teach them how to make it work with a little practice,” he suggests.”
A lot of companies are seeing the need for a better way to teach people to use the technology.”
The success of Click2Click comes as many companies are focusing more on building an onboarding and training process.
“That’s a big part of our business model,” McAvoysays.
“We train people in a couple of weeks, and then they go out to try to click.”
“They’re trained to be comfortable with the click.”
Mcevoy says companies can do much more to ensure that